One word can make a difference. When that word is the right pronoun.
An email test reported at MarketingExperiments (Email Optimization: A single word change results in a 90% lift in sign-ups) shows how:
In an email, a call-to-action button featured two different phrases:
Start your free trial
vs.
Start my free trial
Result: Start my free trial got a 90% lift in sign-ups over Start your free trial.
That’s pretty easy money.
Direct mail practitioners have known this little secret for years. That’s why reply coupons typically read like this: YES! I care about your cause. Enclosed is my gift of…
It works to put the action copy in the words of the donor. As if she is the one talking — even though you’re the one who wrote it.
If you aren’t doing this, test it.
(By the way, one of the surest signs that someone is a fundraising neophyte is that they “fix” action copy so it’s in the voice of the organization, not the donor. It’s more logical that way, right? Too bad it doesn’t work as well.)
Filed under Future Fund Raising Now by on Apr 11th, 2013. Comment. 
Search engine optimization is something that every website owner, small business owner and blogger should know about. It is a technique that helps search engine spiders find you quickly on the Internet. Using the advice written in this article will help you on the road to success on the Internet.
You should be wary of illegitimate SEO companies when you are looking to hire one. There are many companies that will use practices that are frowned upon by the major search engines which can result in harming your search rankings. There are also many companies that offer false promises and try to scam you for your money. Be wary of companies that guarantee success and dig in to find out whether they do honest legitimate work.
Linking over and over again to and from the same site is considering link spamming and you want to avoid it. Your site will look like a spammer to the engines and will create the impression that you are paying for links. Even if the engines don’t flag your site as spam, they will only include the first link or two in their ranking system.
A good idea to improve search engine optimization is through the creation of a ‘link to us’ page on your website. If you offer logos and keyword rich links to your visitors you will soon find that some of them will begin to link to you. This is a great way to improve your search engine status.
In addition to submitting your website to the business category section of a search engine’s submission site, also submit your website in the geographical location portion of the submission site. This is where you can choose the region of your physical location. This does not count as double submission. What it will do is index your website for regional search results as well.
Increase Search Engine Rankings
Increase Search Engine Rankings
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
Look through old emails and comment boards to find ideas for new posts. Turn every question you ever answered in an email into content on the site. Remember that the way to increase search engine rankings is to constantly create new articles. Your emails probably provide plenty of topics that readers want to know about.
If you want to increase website traffic without spending money, choose internet marketing strategies that minimize expenses. Blogging and article marketing rely on generating content to attract traffic. Search engine optimization (SEO) is a comparatively, low-cost strategy to increase search engine rankings, without paying for the boost outright.
No matter how knowledgeable you are about the subject. These tips should help you to boost the page rankings of your website. As you follow the advice in this article, you’ll gain a better understanding of search engine optimization and how it affects your site. Soon, you’ll be telling others what they can do to optimize their sites.
Take a look here to get more information and facts on increase search engine rankings
Filed under Chris Stoddard by on Apr 29th, 2012. Comment.
Everything any person does in their business happens for very a good reason, even if it is not successful. We feel very many net marketers approach Twitter the drastically wrong way, based on false or inaccurate information, but that problem can be fixed. If you realize what is occurring and how to be effective, then you can be in a fantastic position for terrific visibility for your business. The interesting part is that Twitter can be a dual edged sword. It is quite easy to produce business mistakes that can certainly tarnish your status with the Twitter community, or your followers.
The biggest key to Twitter success is understanding how to create relationships and be willing to do it. Obviously not every person you meet there will be in your particular market which is fine. Because you are essentially at Twitter for business associated reasons, then you simply need to meet and build relations with your target market. Perhaps the most important thing you can do is just sort of be normal with other people. Speak mostly about things not related to business, and that means almost anything that is appropriate. It all boils down to your particular market, but most of the time control your discussions so they do not offend your market. But just like with all business associates, with your market, you should never get very personal about yourself.
The biggest threat for any business is marketing, or advertising, their business endlessly. The men and women at Twitter do not tolerate a lot of promoting, despite the fact that they understand what is going on. Promoting your self or your business is almost expected, but keep a very low percentage of the times you do it. You really should be fine with the people if your offers are kept less than about 20%, and that’s just a general guideline. But over and above that, you really ought to keep your business out of the discussions. We all understand how successful solid relations are generally with business, so you understand what needs to be done.
Along the lines of social networking and relationship developing, be inclined to tell your Twitter audience about improvements. You can consider this as spreading information about either anything about your life or your business. The thing about this is it is news, and ideally you know how people like news stories of all kinds. People will not mind if the news is real, not too frequently and you share a business related link. Even so any time you do this, it will make a difference if you take the time to explain why you are sharing the link. Thus your job at Twitter is to develop good associations and be eager to share and engage other people.
If you’re curious about earning money online you might want to consider investing in a product such as Income Infuser. Certainly you must look into some sort of Income Infuser review to discover what folks are saying with regards to it, and if you can be given a Income Infuser bonus.
Filed under Chris Stoddard by on Sep 7th, 2011. Comment.
The Freakonomics blog recently held a contest that challenged readers to guess the outcome of a direct-mail fundraising appeal. (Winners of Heart + Mind Donations Contest; read the post to see how people did in the contest.)
The test was a direct mail piece for Freedom from Hunger that pitted a standard “emotional” appeal against one that used scientific evidence to make the case.
The results:
- Small prior donors (up to 0) reduced giving when presented with scientific evidence by 0.9 percentage points.
- Large prior donors (0 and up) increased giving when presented with scientific evidence by 3.54 percentage points.
My experience with tests like this has been similar, but with less difference between the small and large donors. I’ve found that “scientific evidence,” has been harmful to response from both groups, but less harmful with the larger donors.
Here’s a hypothesis that may explain both my experience and this test:
- Some donors are only lightly involved with the cause. They need to be “re-acquired” over and over again. The emotional approach to fundraising is the only way to reach that kind of donor. Science will turn them away almost every time.
- On the other side, there’s a usually smaller group of donors who are connected and committed to the cause. Science doesn’t turn these donors away. They’ve already had their emotional “conversion.” A lot of facts may even be persuasive to them.
- There’s a higher portion of low-involvement donors among lower-dollar donors; there are more high-involvement donors among the high-dollar donors. Of course, there are both kinds of donors in both groups, but the difference is enough to create differences in testing.
It’s a hypothesis.
I’ve found that as you climb the donor-value ladder, you find more and more donors who are more donors who are more persuaded by information. By the time you reach donors who give ,000 or more a year, an “investment prospectus” approach to fundraising is very effective.
The other thing to carry away from this (or any) test: One test is always just one test. You never learn the whole truth from one test; just a piece of the truth.
Filed under Future Fund Raising Now by on Jun 15th, 2011. Comment.
Charitable gifts aren’t isolated transactions. Every gift comes out of a social context. Donors think a lot about what others know and believe and say when they decide to give.
The Return Customer recently took a look at this in a commercial context at The Power of Localized Social Proof:
When you use localized social proof, customers start to trust you because someone they trust (at your company, in your industry, from your hometown) already trusts you. This borrowed trust is a great foundation upon which to build a relationship with a potential customer. It opens the doors for opportunities you didn’t previously have.
Even implied localized social proof can improve fundraising results. Just mentioning the donor’s city name, as in Join the Seattle campaign against hunger, where the city name is pulled from the donor’s record, can improve fundraising results. I’ve seen that happen many times.
If your cause is local, don’t get tired to keeping that fact in front of donors. If you aren’t local, look for ways to localize it.
Filed under Future Fund Raising Now by on Jun 7th, 2011. Comment.