Why do your donors leave? For the most part, it’s your fault — the things you do (and don’t do) drive away donors. But there’s a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this podcast and the previous one.
Why do your donors leave? Here’s the bad news: It’s mostly your fault. The good news: There’s lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one.
We are looking at donor retention research posted here: Why donors stop their support.
After an embarassingly long hiatus, Fundraising Is Beautiful takes a look at the new book The Fundraiser’s Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at:
Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we’ll show you how the quest to make your fundraising aesthetically pleasing usually leads to lower results.
If the purpose of your website is to raise funds, why is fundraising limited to a couple of “DONATE” buttons? Here’s a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors.