Do your online campaigns fall flat? You might be missing something, such has the things outlined recently at Branded Out Loud blog: 12 Elements of a Great Online Fundraising Campaign. They include:
- A concept that immediately makes donors feel good.
- A great call to action.
- Easy but profound ways for people to help.
- Tools to help people spread the word about your campaign.
- Success stories to showcase.
- Tools to help people raise funds for you.
Pay especial attention to that second one, a great call to action. It’s the piece most often missed in online fundraising. (It’s often missing in fundraising of all media, in fact.)
You aren’t really fundraising until you’ve got a well-crafted fundraising offer: Something specific and compelling that your donor can do.
Filed under Future Fund Raising Now by on Apr 13th, 2012. Comment. 
With the introduction of Facebook, Twitter, LinkedIn and other Social Network Communities, Social Media Management has become necessary to protect an individual’s company’s reputation. Social Media Management is the number one way to keep control of your business reputation through such channels like Twitter, Facebook and LinkedIn just to name a few. Utilizing these social network communities properly and safely is the key to long term and successful Social Media Management.
In the past, individuals used blogs or social communities to keep in touch with their friends. At present, many companies found that it could be a highly effective venue for marketing their services and products. It is now very easy for users to offer positive feedback or negative ones with their iPhones. Companies or services may immediately get plenty of excellent or bad reviews through these social communities, which will either do or die them. If you would like to make the most of social networking sites as method of promoting your organization, you will want to locate a great social media management team. A Social Media Manager can assist you device proper social media management promises to construct your reputation on these social media sites.
Facebook promotion is growing exponentially and its effect on marketing through social media management is reaching a lot. Several large companies acknowledged the effectiveness of social media management being a marketing tool and contains become an extremely important component of their marketing strategies. It somehow became a fad because the personal touch of reaching customers through friends’ networks can be compared to building new relationship in the virtual community. More than 50 % of the worldwide human population is already virtually engage. Thus an astounding number of people take more time visiting or browsing their account compared to being hooked on televisions or radios. It is then inevitable for businesses to consider benefit of the social networking sites in order to reach as much people that you can. However, you would have to think how your promotion would get the attention of readers. The key is to have effective social media management team to deal with your bank account.
Social Media promotion has different approach compared to traditional marketing. Through social media management, you might be not directly selling your company but you are creating followers or relationship through these communities. If members believe they like your product or services, they are going to support you by recommending them to their friends. They would tag their friends to see what interested them. Your product then becomes a link between the members in addition to their friends.
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Filed under Chris Stoddard by on Nov 6th, 2011. Comment.
The Non-Profit Marketer blog takes a good look at weak nonprofit branding efforts at The myth that you are different.
He cites the common brand-building practice of getting all the “stakeholders” to express what the organization is about and shape that into a compelling brand. (Stakeholders are usually leaders, staff, and board members. Sometimes beneficiaries. Seldom donors.)
While that internal approach can help rally the troops, it fails to produce a strong brand.
John’s concern is that the internal focus can make you miss the competition factor: When you look inward, you probably won’t notice that there are other organizations reaching out to your donors.
That’s true. But I think something even more harmful happens: You buy into the dangerous myth is that what you think is exciting is the same thing everyone else thinks exciting, and what you dislike turns off everyone else too.
Self-marketing brand. You end up with trendy design and high-flown, abstract descriptions of the mission. Amazingly often, nonprofits conclude during an inward-looking branding exercise that they don’t really do the activities they’ve been doing all along, but instead create hope.
There’s a way out of this trap. Look outward. Discover who your donors are. Then find out what excites them. Do a lot of testing and see what they actually respond to and give money for.
That’s how you build a brand that expands your reach and empowers you to do more.
Filed under Future Fund Raising Now by on Jun 14th, 2011. Comment.
You do know about the new Online Giving Study just released by Network for Good and created by them and us at TrueSense Marketing.
It’s available here (PDF; registration required).
There’s a ton of must-see stuff for anyone who raising funds online. Here’s just one of the many findings:
This chart shows giving over a three year period by online donors using three different venue types through Network for Good. The difference in performance among the donors is startling.
Blue line: Donors who gave through a charity’s website. These donors gave an average of 0 in their first year with a charity. After two years, their average cumulative giving had risen to 7.
Green line: Donors who gave through giving portals, like Charity Navigator or GuideStar. These donors gave 0 in their first year, and after two years, their cumulative giving had only risen to 8.
Orange line: Donors who gave through a social networking site, like Facebook Causes or Change.org. These donors gave 3 in their first year, and only managed to add another over the course of three years.
Meaning: a donor’s relationship with the charity makes a financially significant difference over time. The more connected they are at the beginning of the relationship the more subsequent giving. Giving portals create a loose connection between charities and donors. Social networking sites build very little connection at all.
What does this all mean?
- Put most of your online fundraising efforts into getting donors giving on your own website. Portal and social network giving will happen, and that’s fine It’ just not where the revenue is.
- Do your best to move donors from the low-connection venues to your website.
Filed under Future Fund Raising Now by on Dec 27th, 2010. Comment.