How to build stronger online fundraising campaigns
Do your online campaigns fall flat? You might be missing something, such has the things outlined recently at Branded Out Loud blog: 12 Elements of a Great Online Fundraising Campaign. They include:
- A concept that immediately makes donors feel good.
- A great call to action.
- Easy but profound ways for people to help.
- Tools to help people spread the word about your campaign.
- Success stories to showcase.
- Tools to help people raise funds for you.
Pay especial attention to that second one, a great call to action. It’s the piece most often missed in online fundraising. (It’s often missing in fundraising of all media, in fact.)
You aren’t really fundraising until you’ve got a well-crafted fundraising offer: Something specific and compelling that your donor can do.