If you think your “brand” is something marketing people construct, you’re missing the point.
Check out this short video from Brand Autospsy on “talkable” brands:
(Or see it here on YouTube.
A brand is a reality that people experience, not a set of communications guidelines. Of course, your communications should support, not get in the way of, what people are experiencing — but unless the reality your donors experience is really excellent, you hardly have a brand people are going to talk about.
If your donors are not the same people as your beneficiaries, this means:
- Thank them promptly and powerfully.
- Report back consistently on the impact of their giving.
- Make sure the connection between their giving and your cause is always clear.
Search engine optimisation, or even more commonly called S.E.O, is a service where they do things to boost the rankings of a site in the search sites like Google and more . It involves article writing, spinning, link building, on-site optimisation, and plenty more. It may seem like a little course of action for the website of your business, however in the long run your business will really benefit from it. A higher ranking means more visibility, and this translates into more potential customers coming to the internet site of your business. This will also mean more profits for you. So it is truly mandatory for you, if you own an online company, to get the services of search engine optimization experts.
Nevertheless there are different sorts of SEO services out there and only some of them are the same. They have different methodologies and paths to improve the rankings of your website. Some works fast, others work slow but sure. Not all will work best with you. However , there are ways and systems of S.E.O that you need to watch out, because they may bring more harm to your internet site than benefits in the long run.
The 3 different systems of S.E.O are white hat, black hat, and grey hat. Think about them as mages in the game “Final Fantasy”. The Black Mages uses wizardry to cause havoc, while the White mages uses their magic to fix or enable others in their party. The grey hats are somewhat in between.
The correct way of doing S.E.O is thru using the white hat method. In this technique, they do linking, article submitting, on-site optimisation, and lots more. Strategies like these takes time, however it is steadier. And you will not do irrelevant things here just to beef up your rankings. Everything here is done with sweat and blood. They follow the guidelines of the search websites faithfully and there is not any deception here.
The method to keep a look out for is the black hat methodology. This technique is the speediest way in making your rankings in the search websites very high in a very short amount of time. Nonetheless they do not abide the guidelines of the search sites and they involve deception and actions that aren’t acceptable by the numerous. This involves keyword stuffing, hidden texts, articles with extraordinarily substandard made purely for the sake of keywords, and plenty more. This strategy is frowned upon and when discovered you are doing this type of system, the engines will lower your rankings or drop you from their listings. And this alone will make you would like to stay out of the black hat SEO methodology.
Grey hat methods are moderately in the middle. They incorporate the best things about the 2 alternative routes of SEO. And because of this, it is hard to tell if it is satisfactory to all folk. This method is best if you’d like your rankings to be boosted quicker than the white hat method but do not want to venture to the troubled side.
It’s still down to you which system you’ll get. But it’s best that you do things the correct way. It could be slow, but it is sure. And you are going to need your rankings high for a long time, not for just a short period of time.
Article by Johnathon Black