Three ways to keep your donors
It’s hard to raise funds. Harder than it used to be, harder than you want it to be. And it’s not getting any easier.
What do you do? A lot of things, but one of them is make darn sure you’re connecting with your donors.
The Queer Ideas blog has some superb ideas about making it in tough times, at If you think stewarding donors is expensive, try ignoring their needs instead.
Here are three brilliant suggestions for holding on to your donors even when times are hard:
- Drop your ‘luxury’ communications. (“those communications which might please charity staff, but do nothing for donors.”)
- Re-double your efforts to find great stories.
- Ask donors for what they can afford.
Check it out. Read the whole post and get busy.